Wednesday, October 12, 2011

Marketing Hawaii and the Use of Social Media to Monitor East Asia

This appeared on Buzzom.com. Definitely worth a read:

The Hawaii Tourism Authority has selected the SinoTech Group of China to provide social media monitoring and consulting on Hawaii’s key visitor markets of China, Korea and Japan.
SinoTech Group and Hawaii Tourism Authority had reached an agreement few days ago in which SinoTech Group will use its advanced Social Media Monitoring technology platform SIP:Enterprise to provide Hawaii Tourism Authority with in-depth analysis and insights regarding consumer sentiment, behaviour, and other key characteristics. The detailed measurements and analysis SinoTech will provide across the Chinese, Korean, and Japanese markets will support Hawaii Tourism Authority’s market planning for visits from these three very important markets.

For the full text of this posting click this link. 

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