Now, to give you an idea of the significance of the words used in advertising and promotional copy or text take a look at this that I copied and pasted here from the Royal Hawaiian Hotel:
The Royal Hawaiian has refreshed its grandeur with a
multimillion-dollar transformation, taking "The Pink Palace" a step
beyond traditional luxury resort expectations. The redesign has revitalized the
entire property, conjuring a decidedly chic and modern atmosphere that is still
captivatingly Hawaiian, making this Waikiki's finest luxury resort.
The Royal Hawaiian is a playground for international royalty,
Hollywood elite, and heads of state, this legendary pink-hued retreat is
ushering in a new era of Hawaiian-style luxury on Oahu's golden Waikiki Beach
with striking décor and unmatched service.
What words do you see that are effectively used to market, brand and promote this fine hotel as a desirable tourist destination?
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